Kaya 959 has strengthened its position in the Gauteng media landscape, with recently published BrandMapp data reinforcing its role at the centre of South Africa’s economic engine.
The BrandMapp survey, conducted by WhyFive Insights, remains South Africa’s definitive study of the consumer class, representing the top 30% of earners who account for over 80% of the country’s personal income and consumer spend.
In the findings, Kaya 959 has cemented its position in the Gauteng urban market, with reach climbing to 1.62 million regular listeners.
This milestone reflects a hybrid listening model, combining strong traditional FM loyalty with rapidly growing digital engagement across mobile, streaming and web platforms.
The data indicates that a mature, influential and economically active audience that continues to engage with the station.
A Compelling Case of Upward Mobility
88% of Kaya 959 listeners are also responsible for household purchasing decisions.
This reflects an audience with meaningful influence over household spend and brand choice. In many ways, the household decision-maker remains the ultimate brand purchase influencer.
The station’s audience is also upwardly mobile and actively investing in its future:
- 37% are planning to buy or change their vehicle in the next 12 months.
- 36% have recently secured new employment in the next 12 months.
- 28% are looking to start their own businesses in the next 12 months.
Built for a Moving Province
In a province defined by movement, Kaya 959 forms part of their audience’s daily routine.
68% of listeners tune in while commuting to work, making the station a constant companion for Gauteng’s workforce.
This connection extends beyond radio into a growing digital ecosystem.
Authenticity That Resonates
“Kaya 959 is more than a radio station. It’s a cultural symbol that mirrors the richness, depth and diversity of our audience,” says David Tiltmann.
“Our growth is driven by authenticity. By pairing great music with relatable presenters, we have created an ecosystem where our audience feels seen and heard.”
The Commercial Case
Kaya 959 delivers a mature, middle-class audience in Gauteng.
Through an integrated offering that spans on-air, digital platforms, events and thought leadership, the station provides advertisers with access to a high-trust environment that supports measurable return on investment.
Kaya 959 connects seamlessly with listeners across a multitude of platforms, delivering value and making a positive difference that leaves our advertising partners better off.
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